We created a logo and digital look + feel of VAS Coliving, a newly built coliving space in Seminyak, Bali. VAS in Sanskrit has multiple meanings and interpretations: living, loving, and fixing. initially, we looked at the Sanskrit lettering to create the logo. However, when we visited the site, we saw that the gapura—the gate that welcomed us to the estate—had a unique Balinese look. We were then inspired to create a digital illustration of the gapura as an icon symbolizing the openness to welcome guests to the living space. As a result, we used both the VAS Sanskrit lettering and the gapura as the brand image of the coliving space.
We chose the orange brick color to be the dominant color in digital communication to convey a particular feeling when you are inside the space. The building pillars are all made of traditional Balinese bricks and most of the furniture has natural wood tones and tan color fabrics. The architectural pillars brought the place together to create a peaceful, serene, and natural feel. The color orange corresponded with feelings of warmth, joy, creativity, and freedom, and this is what VAS was all about.
We focused on Facebook and Instagram for VAS’s social media. We utilized hashtags, facility highlights, user-generated content, action photos, and playful captions to make the posts engaging. We posted quotes with orange backgrounds and use a systematic pattern of posts to create a clean profile look. Strategizing appropriate hashtags for each post helped them gain followers and likes. But unfortunately, the project ended due to Covid19 pandemic.