“Mio” means “my” in Italian. The client planned to build an Italian-inspired villa complex aimed to accommodate tourists in the low-middle income class. Mio Villa was to be built near Tomang Omang Beach in Lombok, Indonesia.
We created 4 different logo concepts for the client. The villa had an Italian name, thus we looked into Italian designs to draw inspiration. The client narrowed it down to 2 concepts and eventually, he chose the logo with the Serif Concept which he thought was both elegant and possessed a multi-meaning icon.
The Mio Villa logo drew inspiration from the beautiful island of Lombok, where the villas were to be constructed. The colors, orange and blue symbolized the colors of sunrise and sunset; where both colors mix to create a beautiful symphony. The circle logo itself is multifaceted to portray the air, sun, waves, and moon which expressed the feeling of being on the beautiful beaches of Lombok Island. As a whole, the Mio Villa logo added an elegant yet trendy vibe to the Villas and to the visitors of the estate.
Art Director: Carissa Sudjono
Lead Designer: Nevia Aisyah