Alpha Putihrai Capital is an investment firm founded by Anthony Putihrai. It was created as a separate investment vehicle to invest in opportunities outside of its affiliate, Tamara Group. As an independent investment company, Alpha Putihrai Capital has a distinct shareholder composition and a clear focus on investing in entrepreneurs seeking capital and long-term business partners. The company is committed to maximizing profitability and providing realized returns to its shareholders and investors.
ecada creative worked closely with the Alpha Putihrai Capital team to develop a strong brand identity that aligns with its values and investment philosophy. Through careful research and analysis, we crafted a brand identity that effectively communicates Alpha Putihrai Capital's unique position in the market and resonates with its target audience. The result is a brand that is not only visually appealing but also clearly articulates the company's mission and core values.
The inspiration for this logo is taken from the Viking symbols that look like an angle bracket which signifies 'harvest' and 'opening.'
The logo features a pearl at its center, symbolizing APC's precious assets. The pearl's white colour embodies the company's fundamental principles, which radiates strengths and brightens its surroundings.
For the APC logo, we chose dynamic blue and teal hues. Blue dominates, symbolizing dependability, clarity, and loyalty, with various shades highlighting APC's growth and evolution. Teal represents balance, sophistication, and calm. The updated design features vibrant color gradients, giving the logo a fresh, modern look.
Alata and Cabin were selected as the main typefaces for APC, with Alata being a suitable option for headings and headlines, while Cabin is ideal for body copy.
The use of Alata's bold and modern lines makes it a promising choice for capturing attention and creating a strong visual impact, while Cabin's clean and legible design is perfect for conveying detailed information and creating a sense of trustworthiness.
The overall design of Alpha Putihrai Capital was created with the goal of conveying a professional and upscale appearance. Since the company works with a variety of industries, a professional appearance was deemed important in order to establish trust among clients.
To further promote the brand and establish a consistent visual identity, we created various business collaterals including business cards, letterheads, stamps, and other print materials that were designed to reinforce the brand's professional and upscale image.
By using a consistent color palette and typeface, the business collaterals were able to effectively communicate Alpha Putihrai Capital's values and investment philosophy, while also establishing a sense of brand recognition.
We designed a sleek, modern website for Alpha Putihrai Capital that brilliantly showcases their investment philosophy. With high-quality imagery and concise language, the site establishes the firm's credibility and appeals to potential investors. It serves as a powerful branding tool, attracting new clients and keeping current ones informed about the company's activities and opportunities.
To ensure consistent and proper usage of all brand design elements, Ecada created brand guidelines for Alpha Putihrai Capital. These guidelines serve as a helpful tool in maintaining a cohesive and polished brand appearance.