Nitto Holdings Website Redesign
Nitto Holdings, originally an agricultural company, has evolved into an investment firm with a diversified portfolio covering logistics, construction, agriculture, and investments in various startup ventures. Being a family-owned business with a substantial history, they are now seeking a rebranding initiative. The goal is to present themselves as a modern and vibrant investment company, aligning with contemporary trends in the industry.
Here is the previous look at Nitto Holdings’ website. With a new vision for the company, updating their website to be more up-to-date and modern becomes necessary.
In this new website design, a monochromatic color scheme of black, white, and gray is employed. Despite being considered one of the easiest color palettes to work with, monochrome requires genuine exploration before it can be successfully incorporated into a design. By utilizing a monochromatic color palette, this design achieves a sophisticated, clean, and orderly appearance, conveying a sense of refinement and aesthetically structured progress.
Most fonts used on websites utilize serif fonts, which convey a formal and classic impression in text. However, cursive fonts are also employed. Incorporating cursive fonts in text design can evoke a more humanistic feel, as the flowing and connected letterforms resemble human handwriting, creating an atmosphere of intimacy and warmth in visual communication.
Nitto Holdings aims to undergo a website transformation, transitioning from an agricultural company to an investment firm. This entails updating their visual to reflect a more modern and elegant aesthetic, aligning it with their evolving vision. Additionally, they seek to revamp their website with a contemporary design, incorporating new sections and information to enhance user experience and better communicate their refined corporate identity.
As Nitto aims to present a more fresh and up-to-date image, we've adjusted the tone of their copies to be professional yet friendly and relatable. We've made the content more concise and to the point to enhance overall readability and engagement.
I hope you enjoyed our work. Let us know if we can help you in any way!