Little Noel is a premium baby clothing brand that blends comfort, quality, and style. Our collaboration focused on shaping a warm, elegant, and playful brand identity that resonates with parents seeking both style and gentle care.
Inspired by the owner's son, Noel, Little Noel is a deeply personal brand. A minimalist deer head with a softly curved body, symbolizing elegance and comfort. The word 'little' encircles the 'O' like a crown, highlighting its gentle nature
We bring together real and mythical winter creatures in a harmonious design. Each icon is crafted to capture the brand’s playfulness and timeless charm.
Little Noel's visual identity embraces bold and distinctive colors, steering away from the typical pastel tones associated with baby brands. We chose purple and yellow to maintain a sense of warmth and coziness while also adding a premium touch.
The Little Noel logotype balances elegance and playfulness. "Noel" uses Libre Baskerville, a classic serif that exudes sophistication and premium quality. "Little" is written in Borel, a handwritten font that add a whimsical touch.
From tag labels and thank-you cards to wrapping paper and stickers, we ensure every unboxing moment feels joyful.
The taglines 'Made for Playful Beginnings' and 'Tiny Comforts, Big Moments' reflect its dedication to breathable, hypoallergenic products with a mother’s gentle touch. Little Noel tone balances childhood joy with refinement, caring, playful, and elegant while avoiding rigidity.
To wrap everything up with care, we created brand guidelines that safeguard Little Noel’s identity, preserving visual integrity and preventing any misapplication of brand elements.