Alpha Putihrai Capital is an investment firm founded by Anthony Putihrai. It was created as a separate investment vehicle to invest in opportunities outside of its affiliate, Tamara Group. As an independent investment company, Alpha Putihrai Capital has a distinct shareholder composition and a clear focus on investing in entrepreneurs seeking capital and long-term business partners. The company is committed to maximizing profitability and providing realized returns to its shareholders and investors.
Ecada worked closely with the Alpha Putihrai Capital team to develop a strong brand identity that aligns with its values and investment philosophy. Through careful research and analysis, Ecada crafted a brand identity that effectively communicates Alpha Putihrai Capital's unique position in the market and resonates with its target audience. The result is a brand that is not only visually appealing but also clearly articulates the company's mission and core values.
The inspiration for this logo is taken from the Viking symbols that look like an angle bracket which signifies 'harvest' and 'opening.'
The logo features a pearl at its center, symbolizing APC's precious assets. The pearl's white colour embodies the company's fundamental principles, which radiates strengths and brightens its surroundings.
For the APC logo, we opted to use blue and green as the primary colors. The predominant use of blue was chosen because it signifies dependability and clarity, while the variety of blue shades used demonstrates APC's evolution and growth over time. In contrast, green represents longevity, the environment, and well-being. Blue conveys steadfastness, clarity, and loyalty. The logo's design has been updated to incorporate additional color gradients, resulting in a more modern and current appearance.
Alata and Cabin were selected as the main typefaces for APC, with Alata being a suitable option for headings and headlines, while Cabin is ideal for body copy.
The use of Alata's bold and modern lines makes it a promising choice for capturing attention and creating a strong visual impact, while Cabin's clean and legible design is perfect for conveying detailed information and creating a sense of trustworthiness.
The overall design of Alpha Putihrai Capital was created with the goal of conveying a professional and upscale appearance. Since the company works with a variety of industries, a professional appearance was deemed important in order to establish trust among clients.
To further promote the brand and establish a consistent visual identity, we created various business collaterals including business cards, letterheads, stamps, and other print materials that were designed to reinforce the brand's professional and upscale image.
By using a consistent color palette and typeface, the business collaterals were able to effectively communicate Alpha Putihrai Capital's values and investment philosophy, while also establishing a sense of brand recognition.
We created a website for Alpha Putihrai Capital that effectively communicated the company's message and investment philosophy.
The website's design was carefully crafted with a clean and modern layout that is easy to navigate.The use of high-quality imagery and clear, concise language helped establish Alpha Putihrai Capital as a reputable and trustworthy investment firm.
The website served as a valuable tool for promoting the brand and attracting new clients and investors, while also providing an easy way for existing clients to stay informed about the company's activities and investment opportunities.
To ensure consistent and proper usage of all brand design elements, Ecada created brand guidelines for Alpha Putihrai Capital. These guidelines serve as a helpful tool in maintaining a cohesive and polished brand appearance.